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Cultural contracts : ウィキペディア英語版 | Cultural contracts
Cultural contracts refer to the degree that cultural values are exchanged between groups.〔Jackson, R. L. (2002). Cultural contracts theory: Toward an understanding of identity negotiation. Communication Quarterly, 50, 359-67.〕 It extends identity negotiation theory and uncertainty reduction theory by focusing defining the negotiation experience from the perspective of minority groups when dealing with majority cultural norms. Cultural contracts theory was developed in 1999〔Jackson, R. L. (1999). The Negotiation of Cultural Identity. Westport, CT: Praeger Press.〕 by Dr. Ronald L. Jackson, an identity scholar and a professor in media and cinema studies at the University of Illinois at Urbana-Champaign. == Background == Cultural contracts first appeared in Communication Quarterly in 1999. The theory is inspired by Ting-Toomey's (1986) identity validation model (IDM) that emerged from a study of European American and African American communication experiences.〔Ting-Toomey, S. (1986). Conflict communication styles in black and white subjective cultures. International and Intercultural Communication Annual, 10, 75-88 here〕 Both theories are rooted in the exchanges between strangers as described in Berger and Calabrese's (1975) uncertainty reduction theory.〔Berger, C. R., Calabrese, R. J. (1975). Some Exploration in Initial Interaction and Beyond: Toward a Developmental Theory of Communication. Human Communication Research, 1, 99–112〕 Cultural contracts focuses specifically on the exchanges between traditionally marginalized groups and majority groups in power in American society from the standpoint of the minority member. The theory is not limited to oral communication. Any value that makes up an individual's worldview, including behavior and other cultural norms, can be negotiated and subjected to a cultural contract.
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